The Inferiority-Complex of India & Bollywood

[Sudas Paijavana]

Avyaydya,

I'm not saying that the companies that sell the product are racists. I'm saying that there is a high level of colorism in India.

And, Dark Is Beautiful is addressing individual companies. But, keep in mind that I never said that the campaign is the best of the best, nor did I say it is the most well-suited to address the permeating problem of colorism in India.

However, it is the only campaigning group that has taken on this issue as it relates to India and Indian society. In other words, while I'm typing about this problem, Dark Is Beautiful is actively doing something about it, while no one else really is.

EDIT: And, for those that may be thinking that, "wait a minute, Sudas...you do know that this works both ways, right?".......yes, I'm quite well aware (and to suggest that I am not is distasteful) that this can work both ways, since discrimination is not secluded to one group, occurrence, field, etc. etc. etc. etc. etc. However, I have concentrated more on fair-on-dark discrimination rather than dark-on-fair discrimination, because it seems that the former is more vivid and tangible.

EDIT#2: Colorism is extremely vivid in Pakistan: source.