No I do not think this has much to do with Indian psyche or racism, we see these kind of things worldwide. I think the issue is more fundamental than color of the skin. As we become more materialistic the appearance becomes more important. The superficial qualities starts to dominate inner qualities. So when we today speak of the most beautiful women of the world this is measured in outer qualities. Today we live much more in the rationalizing mind than that we develop our subtle senses. The result is that our attention shifts to the most superficial sense, which is the eyes. The eyes only see the surface.
In the media beauty is only skin deep. Beauty however is a quality that pervades beings. Indeed inner beauty radiates to the outside. That is why we like to see beautiful people, because it is some measure for what is inside. We feel attracted to that. The nature of women is to want to be attractive, so women go to some length to change their appearance. They use makeup to smooth their skin and make their eyes seem bigger. Nowadays they do plastic surgery to create a smaller nose, rounder eyes, and bigger lips and breast, etc. This a worldwide phenomenon. Even the most heralded beauties are actively polishing their look. And even then it is not enough. Their photos are still photoshopped as a final touch to create smaller waistlines etc. So what the people get presented in magazines and movies is not women, but an idealized form of a woman.
Modern thinking was based on idealizing perfect forms. The perfect shape of rectangles, circles, triangles, etc. Shapes that do not exist in nature in this perfect form, only in the mind of man. That is why they were considered Divine by the Greek. Man started to recreate his environment in these perfect forms, and now he is changing himself to meet these ideal forms. In the near future people will recreate their bodies even more. They will grow new flesh and bones or choose artificial bodies that have what they consider perfect forms.
Why may women prefer a whiter faces today? Maybe their perception is influenced by Western style fashion magazines and movies. And so women want to see the same thing in actresses. It is not a conspiracy, but rather what women themselves perceive as more beautiful. It will change as more colored women come into the picture and at some point fashion will change. In the future any color will become the fashion, nice green skin, or light blue, whatever. We see women already experimenting with such ideas.
The preference of white faces may also be partly based on status and class as rich women could stay indoors and have paler faces then women working on the land. Making faces white is very old custom in many cultures dating back thousands of years. See
A History of Cosmetics from Ancient Times.
We can lament women whitening their skin but it is mostly something they do to themselves in pursuit of being found attractive. You could not stop them if you wanted to. see
here
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