Quote Originally Posted by ameyAtmA View Post
11.25.27
sÄttviky ÄdhyÄtmikÄ« Å›raddhÄ
 karma-Å›raddhÄ tu rÄjasÄ«
tÄmasy adharme yÄ Å›raddhÄ
 mat-sevÄyÄá¹ tu nirguṇÄ

mat-sevAyAm can mean My seva, => jiv sevA , since I reside in all hearts

Haha and where does Krishna by "my seva" mean rituals and form worship? Seva to the Lord has varied meanings. Seva is never personal. Seva to Him also means brahman understanding. And Krishna Himself clears it up as to what His "form" is if you read furthur and if you read the quotes that i sent