They want to say that Personal form is first and brahman(sunrays) part is second.so 1st is origin of second. which is completely wrong and against the very ethos of advita.
Its like butter in milk. Brahman is the milk. Butter is Bhagaban(whichever name you may call him like krishna/Ram/Siva).
So in Brahmananda anubhuti,one experience both componenets......the all pervading akhana-sachidananda tattva plus Bhagaban tattva ,but not like personal bhagaban of bhaktas. so they taste butter,but mixed with milk.
But a bhakta who enter LEELA ,serve and experience Personal Bhagaban,its more pure,more loving and more rasa-yukta.so its like tasting butter directly.
but Bhakta of such qualities definitely also miss the other parts of milk.so they miss swaroop-ananda and they can"t be as liberal and broad as advitin.
this is the reason,pure bhakti-margi appears fundamentalist,but it shows their un-diluted love for divine only.so we can view this as positive things.
This is the difference between Nitya and leela.
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